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Frequently Asked Questions

Web Design

What are the steps involved if you build my website?
What is more important: A visually stunning, unique, and beautiful website with so-so content OR a website with meaningful, organized, and useful content that doesn’t focus on stunning graphics and flashy opening video?
What pages are typically included on most websites? What isn’t all of the company’s information simply on one long home page?
Web Design and Web Development are often used interchangeable; what is the difference between the two?
What about Graphics?
Who "owns" the site?
Do I need Internet access to have a home page?
If I have you design my site, do I have to host it with you?
What goes into designing a site?
Why do I have to have a link back to your site on mine?
Why should I pay you considering my son/daughter/niece/nephew/neighbor's kid or fishing buddy received a fancy new Web Development Software Application from Santa and offered to build me a site for free?
What web development software applications do you use?

 

What are the steps involved if you build my website?
• Initial consultation
• A needs analysis is performed (informally)
• Contract discussion and completion including 50% deposit
• Obtain a Domain Name (if applicable)
• Client completes and provides the Project Profiler (a questionnaire for the client)
• Content (text, graphics, photos, etc.) provided by client
• Web design & development begins
• Initial draft of website created and presented to client for review
• Discussion & implementation of changes completed
• Final draft of website created and presented to client for review
• Discussion & implementation of changes completed
• Both parties agree on a go-live date
• Final 50% paid by client
• Website published and live
• Website is optimized for and submitted to top search engines

What is more important: A visually stunning, unique, and beautiful website with so-so content OR a website with meaningful, organized, and useful content that doesn’t focus on stunning graphics and flashy opening video?
Not only would you learn from most professional web designers, but also from most folks just like you and I who use the internet, good content that is organized, laid out well, and thorough is more important than all the snazzy graphics and flash-style animations that are available. Of course, the best of both worlds is ideal: Great content with visually pleasing graphics. The most important thing to remember is this … Your visitors are browsing your website for the content – the information, products, services, and similar – not to be dazzled per-se with a multitude of visually stunning flash animations and the like. I enjoy designing flash-style animation just as much as the next designer, but I believe it should be implemented subtly, with style, and in moderation when used.

What pages are typically included on most websites? Why not simply use a single page for most of my information such as the home page?
It is rare, but you will occasionally notice a company website that only has one or a very small number of pages that make up the company’s website. The use of a single home page for all content is not recommended simply due to organization of content being one of the most important factors in a visitor successfully navigating and finding the desired information of your website.

The typical web pages that make up most websites include, but are not limited to: Home, About, Contact, FAQ, Links, and Products/Services. There are often secondary web pages that are listed at or near the bottom of the many website pages including: Privacy Policy, Terms of Services, User Agreement, Customer Service, etc.

Web Design and Web Development are often used interchangeable; what is the difference between the two?
Yes, web design and web development are used interchangeably in may areas and contexts. However, there is a distinction between the two. Web design, specifically, refers to the creation of the layout, format, appearance, feel, look, interactivity, and overall design of a website. Web development goes one step further by taking that design, which many times is only an artists rendering or a mockup in a graphics program in a JPG or BMP format, and translating it into meaningful and organized objects that make up a website which includes, but not limited to: the actual coding (i.e. html, dhtml, xml, CSS, etc.), images, video, sound, text, and other content. In other words, design is the look and feel and development is putting the design to work and actually creating the site using graphic and web authoring applications.

What about Graphics?
We encourage clients to provide their own graphics, but we do require that the copyright information be available if requested. We offer non-exclusive use of our clip art and stock graphics, or we can design graphics specifically for you. Either option can be discussed prior to the completion and signing of the contract for services and included if desirable. Or, this option may be added as an addendum to an existing contract.

Who "owns" the site?
All customer-supplied materials remain the property of the customer. Once the site design is "finished" and the final payment made, the client retains all rights, with the exception of our clip art or stock graphics. We do reserve the right to request removal of our logo or link(s) to our URL should the client or a third party significantly alter the appearance of the site (we would hope the customer would contact us first for any changes to the site, for whatever reason they may be necessary).

Do I need Internet access to have a website?
No, internet access is not absolutely necessary. You could access your site and/or email from the local library or a family or friend’s internet connected computer, sign up for an Internet-based email account, or get free e-mail through Juno if you have a computer and modem. This might be all you need for personal use.
However, if you expect to establish a web presence for business purposes, it is highly recommended that you have easy access to the world wide web to know what else is out there, what your competition is doing, where to find additional resources, etc., so that you can make informed decisions and focus your marketing approach appropriately. Many ISP's charge approx. $20/mo. for unlimited access, and some offer limited access packages for less than $10/mo.

If I have you design my site, do I have to host it with you?
No. We will be more than happy to discuss our hosting plans with you and answer any questions you have about web hosting. However, you are under no obligation to choose BKC Technology as your web host. Moreover, if you already have a site designed or have chosen another individual or company to develop your site, you are welcome to host your site with us. Web design & development and Web hosting are entirely separate aspects of our business.

What goes into designing a site?
A site’s most important asset is its content with graphics next. The graphic site elements include banners, buttons, your logo, images, background, accent graphics, and more, depending on your preferences. You may provide us with your own graphics, select from stock images, or have us create new graphics specifically for your site.

We prefer to receive the content from the client, but we will be glad to discuss our assistance in the development of content if desired. Web site organization, being interactive and non-linear, does not follow the same rules as organization for print, so it often takes considerable rethinking and rearranging of existing materials to make them suitable for the web.

Why do I have to have a link back to your site on mine?
You don't have to. Having said that, we make it part of our design contract, but you're welcome to discuss this before the approval of the draft site.

Why should I pay you considering my son/daughter/niece/nephew/neighbor's kid or fishing buddy received a fancy new Web Development Software Application from Santa and offered to build me a site for free?
It’s a wonderful gift to receive – a new web authoring application – from Santa. And, it is awfully nice of your son/daughter/niece/nephew/neighbor's kid or fishing buddy to offer to build you a website for free. If you are interested in only obtaining a home page with your personal vacation photos and some information about your favorite hobbies, I say “take em’ up on the offer”!

However, please think about this for a moment in regard to a successful business web presence: if you were building an actual physical store-front, wouldn't you hire a skilled architect and construction firm (or similar) to do the work for you? After all, they are professionals experienced in the industry and know the ins and outs of the building trade and how to make sure that you have a solid foundation for a store-front.

What web development software application(s) do you use?
• Macromedia Studio (Dreamweaver, Fireworks, Freehand, Flash)
• Swish

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